And the memes have started.
Last night, Sony unveiled its PlayStation 5 logo for the first time during a press conference at CES.
As a reminder, here is the PlayStation 4 logo:

Now, and I do hope you’re sitting down, here is the PlayStation 5 version:

I’m not sure what people were expecting. PSV, perhaps? But then we never had PSIII or PSIV. And, surely, PSV is in use by the PlayStation Vita (remember that?)
Perhaps Sony should have gone down the Call of Duty: Black Ops IIII route and called it the PlayStation IIIII?
Regardless, the familiarity of the logo has tickled some observers online:
Sony’s lead graphic designer coming up with the #PS5 logo#SonyCES pic.twitter.com/7xOJXBWHCF
— chris trenary (@bagel_chris) January 7, 2020
The big #PS5 announcement from #CES2020 ! #SonyCES pic.twitter.com/eVqJ049hAG
— ???? (@Valvados) January 7, 2020
If you turn the PS5 logo upside down it spells SSD which means – and this is pure speculation – it will contain an SSD. pic.twitter.com/WfXL2lTbkp
— Devolver Digital (@devolverdigital) January 7, 2020
When you don’t know where your cat is pic.twitter.com/kzjj474uQ9
— Tal Waterhouse (@iiTalW) January 7, 2020
…
— Mike Ybarra (@Qwik) January 7, 2020
Sony is of course yet to show the PlayStation 5 console and controller officially – although various photos of its futuristic-looking developer kit have already spilled online.