Marvel Snap, led by former Hearthstone game director Ben Brode, has been a huge success for developer Second Dinner and publisher Nuverse. Let’s take a look at its revenue and other metrics, as the game celebrates its first anniversary.
According to AppMagic, Marvel Snap has reached $116.7 million in revenue from in-app purchases (reduced by platform fees and inclusive taxes) since October 18, 2022.
- The US is the number one country by IAP revenue, with $71 million (60.8% of the total). It is followed by the UK (4.1%), Canada (3.6%), South Korea (3.5%), Italy (3.1%), and Japan (2.7%).
- 57% of Marvel Snap’s lifetime revenue came from iOS users, while Google Play accounts for the remaining 43%.
- As we previously reported in August, when the game crossed the $100 million mark, December 2022 was its peak month by revenue, with $13.8 million. In 2023, Marvel Snap generated $8-9 million per month on average.
- AppMagic estimates that Marvel Snap has over 23.7 million downloads, led by the US with 55.4 million installs (23.4% of the total).
- The top 5 countries by downloads also include Brazil (11%), Indonesia (7.4%), Italy (4.7%), and the UK (4.5%).
- Most downloads, over 69%, were generated on Google Play, while iOS accounts for around 31%.
- October 2022 was the game’s peak month by downloads, with 7.8 million. Right now, it is generating around 900k installs per month.
- Marvel Snap reached $88 million in mobile revenue year-to-date, becoming the highest-grossing collectible card game globally. It is followed by Yu-Gi-Oh! Master Duel ($39.6 million), Yu-Gi-Oh! Duel Links ($25.9 million), Magic: The Gathering Arena ($24.1 million), and Hearthstone ($22.6 million).
- Second Dinner’s title also leads the category in downloads, with 10.4 million installs generated in 2023 so far. The top 5 games also include Top Drives (5.7 million), Harry Potter: Magic Awakened (4.5 million for the global version and 3.7 million for the Chinese one), Plants vs. Zombies Heroes (3.38 million), and Pokémon TCG Live (3.31 million).
